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Manager, Marketing & Brand Strategy
Northridge, CA / Stamford, CT
Job Description
Description & Requirements
About the Role
As the Manager of Marketing Strategy, you will be responsible for building and leading a more robust strategic planning process for HARMAN marketing. You will work closely with the divisional and cross-divisional marketing VPs in co-creating robust marketing strategies and plans that are grounded in facts, set the appropriate context for the priorities/must win battles, and make a compelling case for change.
As a brand strategy leader, this position will own Brand Strategy for all HARMAN brands, working to ensure distinctive brand positioning's and a unified consumer brand experience across regions, divisions, and channels with clear direction and governance.
Your Team
This position will report to the Director of Strategy & Analytics and work with a broader global marketing team
What You Will Do
Marketing Strategy:
- Lead and execute the annual Global Marketing planning process to provide structure to the complex issues and business challenges, culminating in robust, fact-based marketing strategies and priorities to drive regional strategy development aligned to the global strategy, directly impacting $290 million in Marketing spend.
- Shape and advance a modernized organizational approach to marketing by advancing Marketing organization capabilities through benchmarking and a deep understanding of the shifting market, consumer, and marketing landscapes.
- Create and deliver strategic recommendations to the C-suite on key business issues that arise outside of the planning process.
- Provide the organization with media strategy recommendations to ensure investments are fully aligned with marketing goals as well as post campaign/year end evaluation on ways to optimize going forward.
Brand Strategy:
- Translate consumer understanding, brand equity insights, and competitive intelligence into implications and recommendations for how our brands express their timeless truths with timely expressions.
- Lead re-positioning of brands as needed, building them upon the facts and insights, telling the brand story, and socializing for comprehension and alignment.
- Guide and consult with the Brand teams to ensure that brand guidelines/marketing assets reflect the spirit and ambition of our brand strategies and branding architecture decisions strengthen rather than dilute our brands.
What You Need
- Bachelor Degree in Communications, Sociology, Political Science or equivalent and comparable experience
- 7+ years' experience in strategic consulting, marketing strategy development, brand planning.
- Experience as a change-agent, inspiring cross-functional teams to leave behind the familiar and embrace new thinking and methods.
- Exceptional storyteller with demonstrated ability to distill disparate data into a core set of insights and string those insights together to tell a compelling story that inspires a call to action among senior leaders.
- Strong communication (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.
- Proven track record of building, selling in, and governing new ways of working and processes.
- Self-starter with ability to work in a matrixed organization and lead cross-functional and geographically dispersed teams.
- Proven track record of setting an agenda - the ability to identify an organizational need and build strategies & plans to address; the ability to bring a sense of clarity and direction within potentially ambiguous contexts.
- Strong history of influencing senior marketing executives and presenting to the C-suite stakeholders.
What Makes You Eligible
- Be willing to travel up to 10%, domestic and international travel
- This position is 100% Remote but will need to be able to be in one of the three US offices as needed (Stamford, CT, Northridge, CA, or Novi, MI)
- Successfully complete a background investigation and drug screen as a condition of employment
What We Offer
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition Reimbursement
- Access to HARMAN Campus Fitness Center and Cafeteria
- An inclusive and diverse work environment that fosters and encourages professional and personal development
#LI-RV1 #LI-Remote
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
7+ years
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